INDIBA Print
Product Launch
2025
AVAILABLE FOR FREELANCE
ALI ATHER
FEATURED WORK
Two decades of design work spanning broadcast television,
brand identity, and digital product. Built one deliberate decision
at a time.
MORE ABOUT ALI ATHER
Based in Karachi - Working globally.
I create distinctive visual identities that help brands move forward.
With expertise across brand identity, visual systems, art direction, digital campaigns,
animation, and product design.
MY EXPERTISE
BRANDING
Identity systems built to hold up across every touchpoint, logotype, color, type, and the guidelines that keep a brand consistent as it scales.
DIGITAL & SOCIAL MEDIA
Campaign visuals, social creative, and marketing assets designed to stop the scroll while staying true to brand.
BROADCAST DESIGN
On-air graphics, channel branding, and network identity systems. Built from years inside newsrooms and broadcast teams.
UI / UX
Interfaces and product flows designed around how people actually use them. Clean navigation, considered microinteractions, and details that hold up under real use.
MOTION GRAPHICS
Creating engaging 2D motion systems that extend brand identities across campaigns and digital experiences.
PHILOSOPHY
Design is rarely about the obvious answer. Years of experience across broadcast, branding, and digital product have taught me that the best work usually comes from the "unexpected solution". The angle a brief didn't explicitly ask for, but that makes the work land.
That's the throughline across every discipline I work in: minimalist, considered, built to hold up under scrutiny whether it's a logo, a broadcast package, or a product interface.
EXPERIENCE
INDIBA
LEAD DESIGNER 2021 - PRESENT
Designed marketing creatives, banners, thumbnails, icons, and UI assets across digital platforms. Collaborated with cross-functional teams while ensuring consistency with INDIBA’s brand guidelines, designing Product UI, onboarding flows, and marketing visuals and animations.
AFINITI
LEAD DESIGNER 2017 – 2021
Created icons, banners, web graphics, and social media creatives aligned with the brand identity. Designed scalable UI elements and micro-illustrations for intuitive product experiences. Collaborated with cross-functional teams to deliver consistent designs across digital platforms.
INKTANK AGENCY
PRODUCT MANAGER 2013 – 2017
Bridged design and delivery on interactive and gaming-adjacent product work, translating creative concepts into shippable product experiences and managing the process from concept through launch.
IBEX
UI DESIGNER 2011 - 2013
Designed intuitive web, mobile, and product experiences from wireframes to polished user interfaces. Created high-impact marketing assets and landing pages that aligned user needs with business and brand goals.
DUNYA NEWS
SENIOR GRAPHIC DESIGNER 2009 - 2011
Designed on-air graphics, lower thirds, and channel branding elements for daily news broadcast, working within a fast-turnaround newsroom environment.
Samaa TV
SENIOR GRAPHIC DESIGNER 2008 – 2009
Brought broadcast design expertise to daily news graphics, contributing to a consistent on-air visual identity under tight production deadlines.
CNBC PAKISTAN
GRAPHIC VISUALIZER 2005 - 2008
Produced on-air graphics and visual packages for business news broadcast, translating financial and market data into clear, broadcast-ready visuals.
YEVOLVE
GRAPHIC DESIGNER 2004 - 2005
Collaborated with cross-functional teams to create campaigns aligned with brand and business goals. Designed visually engaging creatives while maintaining consistency across digital and marketing assets. Generated creative concepts and product advertisements that strengthened brand identity and supported sales.
FREELANCE
PTV HOME
REBRANDING 2010
A full on-air rebrand for Pakistan's flagship entertainment channel. New logo treatment, channel graphics package, and visual identity applied across programming.
PTV SPORTS
BRANDING 2010
Brand identity and on-air graphics package for the national sports broadcast channel, built for clarity and energy across live sport coverage.
CAPITAL TV
BRANDING 2011
Channel branding and visual identity for a news network launch, including logo, on-air graphics, and a broadcast-ready style system.
TRUSTED BY INTERNATIONAL CLIENTS
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I was amazed by how intuitive and user-friendly everything felt. It's clear their designers obsess over every pixel, every transition, to create experiences that delight.
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Ali is a consummate professional. Exceptionally creative, highly motivated, and a strong team player. He consistently understood complex ideas, delivered high-quality work, and performed exceptionally well under demanding situations and tight deadlines.
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Ali consistently demonstrated exceptional talent, creativity, and a strong work ethic, making a significant impact on our media projects at CNBC Pakistan and Dunya News.
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I was amazed by how intuitive and user-friendly everything felt. It's clear their designers obsess over every pixel, every transition, to create experiences that delight.
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Ali is a consummate professional. Exceptionally creative, highly motivated, and a strong team player. He consistently understood complex ideas, delivered high-quality work, and performed exceptionally well under demanding situations and tight deadlines.
-
Ali consistently demonstrated exceptional talent, creativity, and a strong work ethic, making a significant impact on our media projects at CNBC Pakistan and Dunya News.
-
I was amazed by how intuitive and user-friendly everything felt. It's clear their designers obsess over every pixel, every transition, to create experiences that delight.
-
Ali is a consummate professional. Exceptionally creative, highly motivated, and a strong team player. He consistently understood complex ideas, delivered high-quality work, and performed exceptionally well under demanding situations and tight deadlines.
-
Ali consistently demonstrated exceptional talent, creativity, and a strong work ethic, making a significant impact on our media projects at CNBC Pakistan and Dunya News.
-
I was amazed by how intuitive and user-friendly everything felt. It's clear their designers obsess over every pixel, every transition, to create experiences that delight.
-
I was amazed by how intuitive and user-friendly everything felt. It's clear their designers obsess over every pixel, every transition, to create experiences that delight.
-
I was amazed by how intuitive and user-friendly everything felt. It's clear their designers obsess over every pixel, every transition, to create experiences that delight.
-
I was amazed by how intuitive and user-friendly everything felt. It's clear their designers obsess over every pixel, every transition, to create experiences that delight.
-
I was amazed by how intuitive and user-friendly everything felt. It's clear their designers obsess over every pixel, every transition, to create experiences that delight.
-
I was amazed by how intuitive and user-friendly everything felt. It's clear their designers obsess over every pixel, every transition, to create experiences that delight.
-
I was amazed by how intuitive and user-friendly everything felt. It's clear their designers obsess over every pixel, every transition, to create experiences that delight.
-
I was amazed by how intuitive and user-friendly everything felt. It's clear their designers obsess over every pixel, every transition, to create experiences that delight.
-
I was amazed by how intuitive and user-friendly everything felt. It's clear their designers obsess over every pixel, every transition, to create experiences that delight.
LET'S WORK TOGETHER
CONTACT NOW
BASED IN KARACHI, I AM A VISUAL DESIGNER AND DIGITAL ARTIST.
MY PASSION FOR MINIMALIST AESTHETICS, ELEGANT TYPOGRAPHY, AND
INTUITIVE DESIGN IS EVIDENT IN MY WORK.
